Pringles x Cole Palmer:
Hot vs Cole
Overview
Pringles teamed up with Chelsea star Cole Palmer to launch HOT vs COLE, a campaign celebrating the new HOT Blazin’ Fried Chicken flavour. By leaning into football meme culture and Cole’s unique personality, we created unscripted, fan-first content that felt organic and engaging. The result? A campaign that resonated across social, print, and radio, proving the power of authentic storytelling and product integration.
Pringles x Cole
Instagram Reel
Press Coverage
My Role
Talent content capture – Managing on-set content with Cole Palmer.
Post-production oversight – Ensuring a social-first approach to editing whilst maintaining brand cues.
Directing talent – Capturing authentic, engaging moments that fit both Cole’s personality and Pringles’ brand.
Copywriting for talent and Pringles’ socials – Crafting engaging captions and social copy in line with the native tone of voice.