Pringles x Cole Palmer:
Hot vs Cole
Overview
I led the social strategy for HOT vs COLE, a Pringles campaign with Chelsea star Cole Palmer to launch the new HOT Blazin’ Fried Chicken flavour. By tapping into football meme culture and Cole’s laid-back personality, I shaped a fan-first, unscripted content approach. The campaign landed across social, print and radio, proving the impact of authentic storytelling and low-fi social-first production.
Pringles x Cole
Instagram Reel
Press Coverage
My Role
Talent content capture – Managing on-set content with Cole Palmer.
Post-production oversight – Ensuring a social-first approach to editing whilst maintaining brand cues.
Directing talent – Capturing authentic, engaging moments that fit both Cole’s personality and Pringles’ brand.
Copywriting for talent and Pringles’ socials – Crafting engaging captions and social copy in line with the native tone of voice.